How Comments Benefit Your WordPress Site

If you’re running a blog of any kind, you’re probably looking to build an online community. You’re targeting like-minded people who share the interests highlighted by the content on your site. It’s a mutually beneficial relationship: Your visitors get information that they consider valuable by visiting your site, and you build an audience.

However, it’s also a great idea to allow your visitors to interact with one another. One of the best ways to do that is with a comments section that allows them to not only leave you feedback on your content, but also to interact with each other. Here are some of the benefits you can expect from a comments section.

Improved Engagement

Every digital marketer is looking for engagement. It’s the initial germ that eventually creates virality. It’s what transforms your content from just another article in cyberspace to a must-read piece that people share with their friends.

Comments encourage engagement by allowing visitors to share their thoughts on your content. However, comments go farther in that they allow people to express their opinions on the same page as your content. When people share or tweet your article, they may offer some of their commentary, but it’s only visible to their friends and followers. However, a comments section allows them to share their thoughts just below the article itself. That’s a great way to build a community in which people feel like their voice is being heard.

A Social Community

A comments section not only increases engagement, but it also increases the likelihood of building a social community. If you view your website as a virtual couch where old friends can crash when they show up out of nowhere, then you want to establish a sense of belonging.

With a comments section, you’ll have people going back and forth with each other. They’ll discuss the article above the comments section. They’ll talk about their favorite places to eat. They’ll reminisce about old times. And yes, they’ll even argue back and forth sometimes.

What does that do for your site? It creates an online community that your visitors likely won’t be able to find anywhere else. That community makes your blog unique and keeps it in high demand.

Repeat Visitors

What happens when people talk back and forth with each other? They have to reply to what the other person says. When people are engaged in discussions in a comments section, they’re going to want to reply. To do that, they’ll have to come back to your website to make that happen. That means more clicks for you, which in turn means more ad impressions and more revenue. Everybody wins.
The fact of the matter is that a comments section is one of the best ways to make your site “sticky”. If your visitors start buddying up and debating with one another, then they’ll keep coming back. You’ll build a loyal community that can’t be found anywhere else.allow comments. Verify that the Page does not display a comment list, comment reply links, or comment reply form.
Also, verify that the Page does not display a “comments are closed” type message. Such messages are not suitable for static Pages, and should only be used on blog Posts.